“LEASING TECHNIQUES THAT APPEAL ”

TAC's Logo The worst may be over. After six straight years of decline, residual values are expected to stabilize and even improve slightly in 06. If resale values of used vehicles are expected to rise, automakers can offer more attractive monthly lease payments for new cars.

Let's face it the manufactures and dealers are in the business to make money. If they have to guarantee the future value of a vehicle two to five years in advance, they have to be conservative on the figure.

Here are some things to remember.

  • If you give someone intelligent information that is useful, they can make an intelligent decision.

  • Flexibility is a must in this industry because we are always changing the way we do things.

  • Present your information on a lease in a friendly manner never force it.

  • Always be prepared to show a comparison. What this does is reaffirm your interest in them also that you are giving them an option in making a decision.

  • Keep in mind an objection is a request for more information.

We need to help our clients to better understand the advantages of leasing. You never want to be limited on how you or the sales desk can work with your client. In order for us to do this, we must learn how to .....

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